Jonathon S. Felt's Mediaweek.com article, "A Quiet Media War" brings up the topic of the necessity of GLBT advertising. This target is essential because the GLBT audience is affluent and on top of all the latest and greatest trends. Although I believe it is possible to reach GLBT through general media, I think it might be more beneficial to use specific media.
Mainstream media content is somewhat paradoxical. Is it the media that reflects society, or is it society that shapes media? This dichotomy can be argued both ways. Either way, diversity definitely needs to more integrated into the mainstream media.
1 comment:
I agree with you in stating, that it would be more benfitical to use a specific media when reaching the GLBT. Those who belong to the group do keep up with the latest trends and therefore advertising must be appealing to this group. I, too think that the GLBT could be reached through general media, however I do not think it will be specific or detailed enough to make a point.
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