Wednesday, October 3, 2007

Search Engine Optimization


There are billions of websites out there for people to search through... but how can you make sure they find yours?

That is where Search Engine Optimization comes in!

Wikipedia states that, "Search engine optimization (SEO) is the process of improving the volume
and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic")
search results."

After installing Google Analytics onto this blog site, the next obvious step is to attract readers. The first thing I did
was add meta tags to my html page source. I included the following keyword tags:" blog, homework, student,
SIUC, Carbondale, SIU, Southern Illinois University, ads, advertising, web analytics, click fraud, online content,
banner, banner advertising, targeting, behavioral targeting, whateverlife, Ashley Qualls, Ashbo, websites, online,
online shopping, Netflix, screen capture, click through, rates, Chanel, 2nd life, Dove, Brawney, American Eagle,
BudTV, Google, Google Analytics, web traffic, visitors." I also included the following Description of Content:
"Welcome to my advertising blog." Meta tags help search robots to find relevant information when people search.

Next, I added 5 blog role links to my own blog in the hopes that they will do the same for me. If I'm linked to
another page, it is just that much more likely that I will get more page views.

Adding my blog to sites like Diggand Stumble Upon
also increase my chances of page views. In fact, within only about 30 minutes of posting my blog on Digg, I had
3 people who "dugg" it, which means they enjoyed it and they recommend it to other readers.

Overall, I am just doing this on a very small scale. If I was a real blogger in hopes of attracting a regular audience,
I think there would be things I would do differently. First, I would not host my blog on a site such as this.
I think it would be far better to own and control my own website
, which would also allow me to control more about
layout and information.
I think some readers are not inclined to visit blog sites when searching for information
because it can be viewed as unreliable.

At this point, I am still waiting for my Adsense account to be verified.

1 comment:

Addicted to Pinning said...

I definitely have to agree with you on reliability (and credibility!) when it comes to gathering info from blogs. I have to have some kind of citation to prove that the info came from someone who knows what they're talking about, or whose ideas at least align with that of the blogger.